Chatur

Start on WhatsApp

Your

business

has

questions.

Merito

has

the

answers.

We're your growth team on WhatsApp. We read every channel you sell on and tell you what to do next, before your first coffee.

Start on WhatsApp

Start on WhatsApp

No demo. No credit card. No cost attached.

No demo. No credit card. No cost attached.

Trusted by 960 D2C brands

And here are the 3 answers every founder is chasing

We keep an eye on these three for you. Every day, every channel.

Attribution

Which sale came from which ad.
Meta says 312. Shopify says 198. 

Same day. Three different numbers.

Meta

312

claims

Shopify

198

claims

Merito

241

the real count

Meta and Shopify each count their own way.

Merito shows the one you can trust.

Same day. Three different numbers.

Meta

312

claims

Shopify

198

claims

Merito

241

the real count

Meta and Shopify each count their own way.

Merito shows the one you can trust.

Same day. Three different numbers.

Meta

312

claims

Shopify

198

claims

Merito

241

the real count

Meta and Shopify each count their own way.

Merito shows the one you can trust.

Products × marketplaces

Know what's winning where.
Every product, on every marketplace, in one view.

Amazon

Myntra

Nykaa

Blinkit

Vitamin C

▲22%

▼18%

▲4%

▲6%

Hair oil

▲3%

▲2%

▲22%

▲5%

Lip balm duo

▼2%

▼31%

0%

▲14%

Night cream

▲1%

—

▲3%

—

Green = selling more. Pink = selling less.

Amazon

Myntra

Nykaa

Blinkit

Vitamin C

▲22%

▼18%

▲4%

▲6%

Hair oil

▲3%

▲2%

▲22%

▲5%

Lip balm duo

▼2%

▼31%

0%

▲14%

Night cream

▲1%

—

▲3%

—

Green = selling more. Pink = selling less.

Amazon

Myntra

Nykaa

Blinkit

Vitamin C

▲22%

▼18%

▲4%

▲6%

Hair oil

▲3%

▲2%

▲22%

▲5%

Lip balm duo

▼2%

▼31%

0%

▲14%

Night cream

▲1%

—

▲3%

—

Green = selling more. Pink = selling less.

Ad spend

Which product, which marketplace, which day.
So every ad rupee goes where it sells.

M

T

W

T

F

S

S

Amazon

Myntra

Nykaa

Less comes back

More comes back

Darker = every rupee spent on ads brings back more.

M

T

W

T

F

S

S

Amazon

Myntra

Nykaa

Less comes back

More comes back

Darker = every rupee spent on ads brings back more.

M

T

W

T

F

S

S

Amazon

Myntra

Nykaa

Less comes back

More comes back

Darker = every rupee spent on ads brings back more.

You get all these answers in one simple dashboard. Or, by just talking to Chatur on WhatsApp. 

All shown nicely and visually to go with your morning coffee, before your day begins.

15+ integrations

Marketplaces, tools etc.

Merito · Yesterday, all channels

Sales

₹4.2L

▲12%

Orders

1,284

▲8%

Ad spend

₹61K

▲15%

ROAS

3.1x

▼0.4

Amazon 46% Myntra 18% Nykaa 16%

Website 12% Quick commerce 8%

01 · Your dashboard

Every channel,
in one place

We pull your sales together so you never chase a spreadsheet again.

m

Chatur by Merito

online

Which product should I push this week?

✓✓

Vitamin C serum on Amazon. Orders are

up 22% this week at 4.2x ROAS.

11:42 pm

Say hi to read the rest

02 · Chatur

Chatur, your sidekick on Whatsapp

Ask anything. Get the answer, the why and the next step.

m

Merito

online

Morning!

I've been through yesterday's numbers.

Sales

₹4.2L ▲12%

Orders

1,284 ▲8%

ROAS

3.1x ▼0.4

Do this today: restart your Myntra serum ads.

8:02 am

03 · Morning Whatsapp report

Your 8 am

briefing

Yesterday's numbers and today's one thing, before your first coffee.

15+ integrations

Marketplaces, tools etc.

15+ integrations

Marketplaces, tools etc.

15+ integrations

Marketplaces, tools etc.

Merito · Yesterday, all channels

Sales

₹4.2L

▲12%

Orders

1,284

▲8%

Ad spend

₹61K

▲15%

ROAS

3.1x

▼0.4

Amazon 46% Myntra 18% Nykaa 16%

Website 12% Quick commerce 8%

01 · Your dashboard

Every channel,
in one place

We pull your sales together so you never chase a spreadsheet again.

Merito · Yesterday, all channels

Sales

₹4.2L

▲12%

Orders

1,284

▲8%

Ad spend

₹61K

▲15%

ROAS

3.1x

▼0.4

Amazon 46% Myntra 18% Nykaa 16%

Website 12% Quick commerce 8%

01 · Your dashboard

Every channel,
in one place

We pull your sales together so you never chase a spreadsheet again.

Merito · Yesterday, all channels

Sales

₹4.2L

▲12%

Orders

1,284

▲8%

Ad spend

₹61K

▲15%

ROAS

3.1x

▼0.4

Amazon 46% Myntra 18% Nykaa 16%

Website 12% Quick commerce 8%

01 · Your dashboard

Every channel,
in one place

We pull your sales together so you never chase a spreadsheet again.

m

Chatur by Merito

online

Which product should I push this week?

✓✓

Vitamin C serum on Amazon. Orders are

up 22% this week at 4.2x ROAS.

11:42 pm

Say hi to read the rest

02 · Chatur

Chatur, your sidekick on Whatsapp

Ask anything. Get the answer, the why and the next step.

m

Chatur by Merito

online

Which product should I push this week?

✓✓

Vitamin C serum on Amazon. Orders are

up 22% this week at 4.2x ROAS.

11:42 pm

Say hi to read the rest

02 · Chatur

Chatur, your sidekick on Whatsapp

Ask anything. Get the answer, the why and the next step.

m

Chatur by Merito

online

Which product should I push this week?

✓✓

Vitamin C serum on Amazon. Orders are

up 22% this week at 4.2x ROAS.

11:42 pm

Say hi to read the rest

02 · Chatur

Chatur, your sidekick on Whatsapp

Ask anything. Get the answer, the why and the next step.

m

Merito

online

Morning!

I've been through yesterday's numbers.

Sales

₹4.2L ▲12%

Orders

1,284 ▲8%

ROAS

3.1x ▼0.4

Do this today: restart your Myntra serum ads.

8:02 am

03 · Morning Whatsapp report

Your 8 am

briefing

Yesterday's numbers and today's one thing, before your first coffee.

m

Merito

online

Morning!

I've been through yesterday's numbers.

Sales

₹4.2L ▲12%

Orders

1,284 ▲8%

ROAS

3.1x ▼0.4

Do this today: restart your Myntra serum ads.

8:02 am

03 · Morning Whatsapp report

Your 8 am

briefing

Yesterday's numbers and today's one thing, before your first coffee.

m

Merito

online

Morning!

I've been through yesterday's numbers.

Sales

₹4.2L ▲12%

Orders

1,284 ▲8%

ROAS

3.1x ▼0.4

Do this today: restart your Myntra serum ads.

8:02 am

03 · Morning Whatsapp report

Your 8 am

briefing

Yesterday's numbers and today's one thing, before your first coffee.

FOR AGENCIES

Marketing Agencies -

Get all your clients' growth numbers in one place.
No more logging in and out.

Used by 40+ of India's top performance marketing agencies.

Set up your Agency Hub

Set up your Agency Hub

Targets, tracked for you.
Every morning, we'll tell you who's on track and who needs you.

Target hub · October

Sales

ROAS

Client A

On track

₹32L of ₹40L

Client B

Behind target

₹9L to go

Client C

Target hit

₹12.2L of ₹12L

Target hub · October

Client A

On track

₹32L of ₹40L

Client B

Behind target

₹9L to go

Client C

Target hit

₹12.2L of ₹12L

Sales

ROAS

Target hub · October

Client A

On track

₹32L of ₹40L

Client B

Behind target

₹9L to go

Client C

Target hit

₹12.2L of ₹12L

Sales

ROAS

All clients, one place.
Switch brands in a tap, not a login.

Client E

Client E

Client B

Client B

A

A

Client A

Client A

On track

On track

Sales

Sales

₹8.1L

₹8.1L

₹8.1L

ROAS

ROAS

3.8x

3.8x

3.8x

₹32L of ₹40L

₹32L of ₹40L

Client reports, done for you.
In your clients' inbox every Monday, before they ask.

Weekly report for Client A is

ready.

Mon 9:00 am ✓✓

There's merit in using Merito

“Asked it at 1 am why Myntra was down. Got the answer, went to sleep.”

“Honestly, I check Chatur before I check Instagram now.”

“Setup took less time than my chai. No demo, no calls.”

“Our best seller on Nykaa was not our best seller on Amazon. Had no clue till Merito showed us.”

“My team has stopped arguing about whose numbers are right.”

“Asked it at 1 am why Myntra was down. Got the answer, went to sleep.”

“Honestly, I check Chatur before I check Instagram now.”

“Setup took less time than my chai. No demo, no calls.”

“Our best seller on Nykaa was not our best seller on Amazon. Had no clue till Merito showed us.”

“My team has stopped arguing about whose numbers are right.”

“Asked it at 1 am why Myntra was down. Got the answer, went to sleep.”

“Honestly, I check Chatur before I check Instagram now.”

“Setup took less time than my chai. No demo, no calls.”

“Our best seller on Nykaa was not our best seller on Amazon. Had no clue till Merito showed us.”

“My team has stopped arguing about whose numbers are right.”

“Asked it at 1 am why Myntra was down. Got the answer, went to sleep.”

“Honestly, I check Chatur before I check Instagram now.”

“Setup took less time than my chai. No demo, no calls.”

“Our best seller on Nykaa was not our best seller on Amazon. Had no clue till Merito showed us.”

“My team has stopped arguing about whose numbers are right.”

“Asked it at 1 am why Myntra was down. Got the answer, went to sleep.”

“Honestly, I check Chatur before I check Instagram now.”

“Setup took less time than my chai. No demo, no calls.”

“Our best seller on Nykaa was not our best seller on Amazon. Had no clue till Merito showed us.”

“My team has stopped arguing about whose numbers are right.”

“Asked it at 1 am why Myntra was down. Got the answer, went to sleep.”

“Honestly, I check Chatur before I check Instagram now.”

“Setup took less time than my chai. No demo, no calls.”

“Our best seller on Nykaa was not our best seller on Amazon. Had no clue till Merito showed us.”

“My team has stopped arguing about whose numbers are right.”

Yesterday's sales?

₹4.2L, up 12%

Which product to push?

Vitamin C serum

Ask Chatur anything.

Sign up on WhatsApp in a few minutes. No forms, no setup calls.

Sign up on WhatsApp in a few minutes. No forms, no setup calls.

Start on Whatsapp

Which ad is working?

Meta, 3.8x ROAS

Any ad to pause?

Pause Myntra serum ads

Your questions,
answered.

Your questions,
answered.

What is Merito?

Merito is your growth team on WhatsApp. We read your sales and ads across every channel, tell you what's happening, and what to do next. 960 D2C brands use us today.

Who is Chatur?

Chatur is your sidekick on WhatsApp. Ask about sales, ads, products or customers, and you'll get the answer, the why, and the next step. Chatur also sends your morning report.

Is there really no cost?

Yes. No cost attached.

Is my data safe?

Your data only answers your questions. We never use it to answer another brand's. [Add: read-only access, encryption, never sold or shared. Pending Mithun]

How long does setup take?

About 10 minutes. Say hi to Chatur on WhatsApp, connect your channels, and get your first answer.

Which channels do you connect to?

Amazon, Myntra, Nykaa, Flipkart, Blinkit, Zepto, Instamart, Shopify, Meta Ads and Google Ads.

Do you work with agencies?

Yes. Agency Hub puts every client in one place, with sales and ROAS targets and weekly reports for each. 40+ agencies use it today.

What's moving in D2C, every fortnight.

One short email from us every 2 weeks. Unsubscribe anytime.